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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260721
DTEND;VALUE=DATE:20260727
TRANSP:TRANSPARENT
X-MICROSOFT-CDO-ALLDAYEVENT:TRUE
SUMMARY:57th International Ford Edsel Club Rally
DESCRIPTION:The Ford Edsels and members of the International Edsel Club are coming back to Portage in 2026! More details to come!! \nA little history according to the IEC website: The Edsel was an automobile marque that was planned\, developed\, and manufactured by the Ford Motor Company for model years 1958-1960. With the Edsel\, Ford had expected to make significant inroads into the market share of both General Motors and Chrysler and close the gap between itself and GM in the domestic American automotive market.\n\n \n\nFord invested heavily in a yearlong teaser campaign leading consumers to believe that the Edsel was the car of the future   an expectation it failed to deliver on. After it was unveiled to the public\, it was considered to be unattractive\, overpriced\, and overhyped. The Edsel never gained popularity with contemporary American car buyers and sold poorly. The Ford Motor Company lost $250 million on Edsel's development\, manufacturing\, and marketing. The very word "Edsel" became a popular symbol of a commercial failure.
X-ALT-DESC;FMTTYPE=text/html:<span style="color:#000000\;"><span style="font-size:12px\;"><span style="font-family:arial\;">The Ford Edsels and members of the International Edsel Club are coming back to Portage in 2026! More details to come!!&nbsp\;</span></span></span>\n<p style="box-sizing: inherit\; margin: 0px\; color: rgb(94\, 94\, 94)\; font-family: Lato\, arial\, sans-serif\; font-size: 18px\; background-color: rgb(255\, 255\, 255)\;"><span style="font-size:12px\;"><span style="color:#000000\;"><span style="font-family:arial\;"><span style="box-sizing: inherit\;">A little history according to the IEC website:&nbsp\;The Edsel was an automobile marque that was planned\, developed\, and manufactured by the Ford Motor Company for model years 1958-1960. With the Edsel\, Ford had expected to make significant inroads into the market share of both General Motors and Chrysler and close the gap between itself and GM in the domestic American automotive market.</span></span></span></span></p>\n\n<p style="box-sizing: inherit\; margin: 0px\; color: rgb(94\, 94\, 94)\; font-family: Lato\, arial\, sans-serif\; font-size: 18px\; background-color: rgb(255\, 255\, 255)\;">&nbsp\;</p>\n\n<p style="box-sizing: inherit\; margin: 0px\; color: rgb(94\, 94\, 94)\; font-family: Lato\, arial\, sans-serif\; font-size: 18px\; background-color: rgb(255\, 255\, 255)\;"><span style="font-size:12px\;"><span style="color:#000000\;"><span style="font-family:arial\;"><span style="box-sizing: inherit\;">Ford invested heavily in a yearlong teaser campaign leading consumers to believe that the Edsel was the car of the future &ndash\; an expectation it failed to deliver on. After it was unveiled to the public\, it was considered to be unattractive\, overpriced\, and overhyped. The Edsel never gained popularity with contemporary American car buyers and sold poorly. The Ford Motor Company lost $250 million on Edsel&#39\;s development\, manufacturing\, and marketing. The very word &quot\;Edsel&quot\; became a popular symbol of a commercial failure.</span></span></span></span></p>\n
LOCATION:Portage and surrounding areas.
UID:e.374.40370
SEQUENCE:3
DTSTAMP:20260509T064951Z
URL:https://business.portagewi.com/events/details/57th-international-ford-edsel-club-rally-40370
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